Once the content is produced, there follows a step that is often underestimated: applying effective video marketing. It is essential to know where your target audience is, what interests them and what motivates them. We gain these insights beforehand but also continue to analyze them during and after uploading. It’s important to put the right content on the right platforms. YouTube, for example, is valuable for building an organic following in the long term, tying your target audience more strongly to your brand. For the short term, Instagram, Facebook and TikTok are better suited to put your brand directly in the spotlight.
In order for video content to perform well on social media, when we upload it, we make sure it has the right tags and metadata to match the video. This makes the content more findable for your target audience so they can easily discover it. Uploading content correctly is done based on data and we continue to monitor it closely. This way we can be sure that our approach is effective and actually reaches the target audience.
Now it’s time for the content to perform optimally across channels. All the views, shares and interactions boost the content, making it reach even more people. We keep a close eye on performance and adjust where necessary, again based on data. In addition, we analyze which next steps in content strategy can further strengthen your brand.
When we execute this consistently, we see a dramatic improvement in brand findability. The high production quality of the content also increases visibility: your brand gets a professional and impressive appearance. This translates into concrete results: brands reach first place in search engines such as Google as a result of this strategy. This makes you the first to encounter your target audience, which gives you more control over their customer journey and increases the likelihood of prompting conversions.
This process does not happen overnight, but once we reach pole position, we hold it firmly. That’s the Formula 1 mentality you can expect from Fedor Lammers Productions!
Want to know more about all the details and can we help you to the 1st place? Contact Fedor Lammers Productions with no obligation.
WORKSHOP
– Making stategic choices in advance
– Finding the balance between landing page, title, description and tags
– Uploading with the right settings
– Adjusting content based on data
– Getting to the #1 spot
Our Mission in Action
At Fedor Lammers Productions, video marketing is central to reaching the right audience at the right time. We believe that effective marketing does not stop with the production of content, but really begins once it goes live.
Our contribution
With our data-driven approach, we ensure that video content is published and promoted appropriately. Through precise analytics and optimizations, we make your brand visible on the most relevant platforms, from YouTube to TikTok.
Together to the Top
Our experts monitor the performance of your content and make adjustments as needed. We help brands not only grow, but also strengthen their position in search engines. Together, we put your brand on the map and ensure a powerful, lasting impact.